Northern Tourism Industry Initiative Launched

The Pan North Tourism Marketing Consortium, which includes Nunavut Tourism, Government of Nunavut, Northwest Territories Tourism, Government of the Northwest Territories and Tourism Yukon, have launched the Market and Trade Readiness Project which is aimed at increasing visitation and enhancing visitor experiences across Canada's North .

The project will see the development of tourism market and trade readiness standards common across the three territories and the creation of resources for tourism operators to make it easier to sell experiences and services to key markets, in particular with the travel trade.

Business, Market & Trade Ready

Understanding how to sell your tourism experience is just as important to running a successful business as delivering an exceptional experience when customers are with you. This learning program provides you with best practice advice and examples on how to sell direct to consumers or through travel trade distribution sales channels.

Isn't it time to reach out new markets, develop partnerships, and promote your tourism business to the world? Then take the online training today.
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Why you should take the training

Communicating with travellers planning their vacation is a year round activity. Knowing when and how to reach them while planning is essential to making sure they budget time and money to take your tour, visit your attraction or stay with you. Whether selling direct to consumers or through travel trade channels, this training helps you meet your client’s expectations while gaining confidence to close the sale.

Completion of this training program will help demonstrate to Northwest Territories Tourism your readiness to participate in applicable marketing programs and initiatives. 


How to take the training

On-line training is accessible anytime.
(Use Chrome or Foxfire browser to access training)
Completing the entire program may take from 2-5 hours depending on the trainee. In each module there may be more than one activity or quiz to be completed along with accompanying resources.
 Group workshops are delivered on request to GNWT, ITI and may take a full day to complete, depending on participant engagement. The facilitated workshop includes group and independent activities, refreshment breaks, shared real-life experiences, and a take away resource workbook. Both types of training include a certificate of completion which should be provided to your DMO when seeking to be recognized as market or trade ready.




Standards – Business Ready

  • Provide owner/operator contact information (include contact name, business name, mailing address, telephone number, and email address)
  • Be in good standing with all applicable licenses, insurance and legislative requirements.


Standards – Market Ready

Business Ready criteria plus the following criteria:

  • Has an email address and telephone number operational year-round. If closed for the season, provides automated response through voice mail, answering service and/or email.
  • Has marketing materials such as brochures, rack cards, website or social media presence.
  • During operating season, the business maintains at least a 24-48 hour response time to inquiries and at least a 24 hour response time to reservations/booking requests
  • Has a published consumer billing, payment and cancellation policy.


Standards – Trade Ready

Market Ready Criteria plus the following criteria:

  • Has been market ready for at least one year, or has successfully operated a tourism business working with the travel trade.
  • Offers wholesale (net/commissionable) rates to Travel Trade throughout the negotiated time period, provides these rates at least one year in advance of the selling season and guarantees those prices during the selling season.
  • Provides to Travel Trade partners detailed pricing and program information including allotments where applicable at least one year in advance of the selling season and guarantees those prices, programs and allotments during the selling season.
  • Responds within 24 hours year-round to requests, enquiries, reservations and cancellations from Travel Trade.
  • Has a published trade-oriented billing, payment and cancellation policies for groups and FIT bookings.
  • If participating in Destination Marketing Organization-led Travel Trade Familiarization Tour, is prepared to offer a shared investment and/or reduced pricing (complimentary) in hosting Travel Trade.
  • Provides image/rich media files in a format required by the Destination Marketing Organization or receptive tour operators for marketing purposes along with up-to-date product descriptions/information sheets.


These standards serve as a guideline for suppliers working with the Trade. They may vary depending on the specific requirements between the supplier and the Travel Trade agreement.