Are you ready to be part of the CSE program? Simply answer the following questions to find out if your company is eligible for consideration.

  1. Does my company deliver a travel experience that meets the definition of a Signature Experience? ☐ YES ☐ NO
  2. Has my company been in operation a minimum of 2 years delivering travel experiences? ☐ YES ☐ NO
  3. Does my company have a quality website with a clear call to action for sales? ☐ YES ☐ NO
  4. Is my company doing business internationally or actively investing in targeted international marketing activities in one of the CTC’s target markets? ☐ YES ☐ NO
  5. Is my company working with the travel trade and meeting the nationally accepted export-ready criteria? ☐ YES ☐ NO
  6. Is my company the owner, provider, deliverer of the travel experience and the point of sales for customers? ☐ YES ☐ NO
  7. Does my company have rights-free, high resolution images of my proposed signature experience? ☐ YES ☐ NO

What’s next?

If you answered YES to all of the above questions:

Send Northwest Territories Tourism a signed copy of this () to request your CSE application form.

The application form explores the above questions in greater detail, and will ask you to demonstrate how you meet the program criteria. Before completing the form, we strongly recommend you review the () to ensure you understand the CSE program, as well as its benefits and what to expect.

If you answered NO to any of the above questions:

Unfortunately, you did not meet the minimum criteria to qualify for the CSE program and are not ready to apply to the program at this time. We encourage you to connect with to express your interest in joining the program and explore ways to help you meet the program criteria.

For more information on the program application process, refer to the full ().

  1. Canadian Signature Experiences engage visitors in a series of memorable travel activities, revealed over time, that are inherently personal, engage the senses, and make connections on an emotional, physical, spiritual, intellectual or social level. Experiences are the new “currency” that is differentiating tourism businesses and destinations around the world. They are expanding the ways travellers can engage with people, places and cultures. For tourism businesses, embracing experiential travel requires a true commitment to “thinking like a traveller.” Most importantly, these experiences are not about packaging and discounts; they’re about layering on value that people are willing to pay for.
  2. The CSE program is specifically designed to support tourism export market revenue for Canada. As part of this program, we look for businesses that are export-ready and can demonstrate a proven business track record. We believe it takes a minimum of two years to develop the required operational capacities to develop, grow and sustain business from international markets.
  3. A company must be actively investing dollars in advertising and promotional activities that purposefully target international visitors. Actively making marketing investments (financial or in-kind) in partnership with a PMO’s international marketing efforts is also acceptable. Destination Canada’s target markets include the UK, France, Germany, Australia, USA, Japan, China, South Korea, Mexico, Brazil and India.
  4. A company must be compliant with the nationally accepted Export-Ready Criteria. A major emphasis of the CSE program is working with the travel trade to assist in both developing awareness of Canada as a destination, and ensuring there is a critical mass of purchasable travel experiences in our international target markets.
  5. Companies that package and/or resell other companies’ travel experiences are ineligible for membership. An application submitted jointly, by no more than two partnering businesses, may be considered. In such instances, partnering companies must certify that they co-own, co-manage and/or co-deliver the designated Signature Experience described in the application. At least one of the two partners must be export-ready.